— MATH · DECISION ENGINE

The math that guides the call.

It starts from your campaign's real CPC. Move the levers and see how many clients a budget produces, what they cost, and where the break-even point sits.

— Scenario · starting from HSTP-Spain
Monthly budget —
 
CPC · cost per click —
 
Click → qualified lead 3%
Estimate · confirmed once you connect the booking tracker
Lead → client (close) 20%
Sebastian closes the deal on the call
Program ticket $2,000
— Projected monthly result
Qualified leads
—
—
Clients closed
—
—
Revenue
—
based on ticket
ROAS
—
return on ad spend
Cost per client (CAC)
—
Net profit after spend
—
— Break-even and unit economics
Break-even CAC
—
The most you can pay per client without losing money
Margin per client
—
Ticket minus current CAC
Headroom to scale
—
How much more you could pay per client and still profit
— Projection with this scenario
HorizonSpendQualified leadsCalls to SebastianClientsRevenueNet profit
The CPC comes from the campaign's live data and refreshes on its own every 6 h as Mauricio uploads ads. Conversion rates get dialed in once you connect the booking tracker.